The department of disinformation. Always consider the source. Follow the money. Blah blah blah.

from the article:

Where did that video spoofing Gore’s film come from?

The anti-Gore video represents a less well-known side of YouTube. As its popularity has exploded, the public video-sharing site has drawn marketers looking to build buzz for new music releases and summer blockbusters. Now, it’s being tapped by political operatives, public relations experts and ad agencies to sway opinions. Ogilvy & Mather, for example, says it plans to post amatuer-looking videos on Web sites to spark word-of-mouth buzz about Foster’s beer.

For marketers and pranksters of all sorts, online video is the latest venue for tactics “they’ve been doing for years,” says Fred Wertheimer, president of the watchdog group Democracy 21. “What we don’t know is will this have any impact. In the political arena it’s the great experiment right now.”

read the story…

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